not just pretty — intentional, heartfelt and designed to connect
We’ll create a brand that pulls in your people, earns their loyalty
and leaves a vibe they won’t forget
Uncovering unique
Brand Stories
Hi, I’m Celeste. After 16 years in corporate and agency life — where every hour was tracked and every creative decision rushed — I craved more space to design with intention. Going out on my own wasn’t just a career change, it was a creative reclamation. Now, I work one-on-one with women to build timeless, heartfelt brands that reflect who they truly are. I take the time to understand your story, your values, and the kind of business you’re building — and then I shape that into a brand that feels like home. Because branding should never be rushed. It should be real.
my services
Branding
Brand Strategy
Website Design
Illustration
My Branding Process
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We begin with a conversation to understand your business, goals, and vision. If you prefer to move onto the next stage and have answered all my questions via email, there is an option to skip this phase.
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Upon agreement, I send you a 3-in1 proposal, payment plan, and contract for your review and approval.
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Together we dive into a strategy workshop to define your brand's mission, values, and personality.
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I create a mood board that captures the essence and visual direction of your brand.
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Based on the creative direction and brand strategy, I create an in-depth brand concept presentation which is typically presented over a Zoom meeting.
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We refine the brand concept as needed, creating a visual identity and crafting your brand story in a way that will truly connect with your ideal audience.
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I provide you with brand guidelines which define the cohesive use of your new brand assets across all platforms.
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Upon final approval and receipt of the last payment, I deliver all brand assets and materials via a link to a folder on google drive.
Some of my recent work
CLIENT LOVE
It’s time to feel seen
