Welcome to the Anti-Boring Brand Club!
Wanderlust Heart Boutique Branding
Logo of Wanderlust Heart Branding, featuring a circular design with the words 'Wanderlust Heart Boutique Branding' around the perimeter and 'WH' with an asterisk in the center.
Stylized star graphic

Good design isn’t just pretty
it’s powerful.

Minimalist desert landscape with cacti on a sandy hill and a dark yellow sky.
Stylized star graphic with beige color on a black background.
Never Stop Creating

I create brands that pull in your people, earn their loyalty, and leave a vibe they won’t forget

Close-up of a twisted brown bracelet or rope.
A woman sitting outdoors wearing a straw hat and a patterned dress, smiling, with tattoos on her arms, near a body of water and some bushes in the background.
Circular text that reads 'Wanderlust Heart' and 'Boutique Branding' with a black background.

Uncovering unique
Brand Stories

Empty black background with multiple plus signs in white at the top.

Hi, I’m Celeste. After 16 years in corporate and agency life — where every hour was tracked and every creative decision rushed — I craved more space to design with intention. Going out on my own wasn’t just a career change, it was a creative reclamation. Now, I work one-on-one with entrepreneurs to build timeless, heartfelt brands that reflect who they truly are. I take the time to understand your story, your values, and the kind of business you’re building — and then I shape that into a brand that feels like home. Because branding should never be rushed. It should be real.

A simple drawing of a leafless tree with multiple branches on a black background.
Branding and Web Design for Quirky Female Entrepreneurs

my services

Branding

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Brand Strategy

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Website Design

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Illustration

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Wanderlust Heart Boutique Branding
Simplified desert scene with rolling hills and two cacti, one large near the left side and one small near the right side, on a beige background.
Benicia California Website Designer
Abstract beige star-like shape with irregular extending lines on a black background.
Decorative text with a poem about exploring nature, featuring a black background with cream-colored and greenish handwritten text.
A beige starfish with seven arms against a black background.

My Branding Process

  • We begin with a conversation to understand your business, goals, and vision. If you prefer to move onto the next stage and have answered all my questions via email, there is an option to skip this phase.

  • Upon agreement, I send you a 3-in1 proposal, payment plan, and contract for your review and approval.

  • Together we dive into a strategy workshop to define your brand's mission, values, and personality.

  • I create a mood board that captures the essence and visual direction of your brand.

  • Based on the creative direction and brand strategy, I create an in-depth brand concept presentation which is typically presented over a Zoom meeting.

  • We refine the brand concept as needed, creating a visual identity and crafting your brand story in a way that will truly connect with your ideal audience.

  • I provide you with brand guidelines which define the cohesive use of your new brand assets across all platforms.

  • Upon final approval and receipt of the last payment, I deliver all brand assets and materials via a link to a folder on google drive.

Benicia California Brand Designer
Text reading 'Never Stop Creating' with a black background and brownish-red lettering arranged in a circular pattern.

Some of my recent work

Various versions of the Bahay Brewing Co. logo with a woman holding leaves, featuring the slogans 'Brewed with Culture' and 'Shared with Love', displayed on different backgrounds and on a business card placed on green leaves.
Black body waxing business card with pink and white text, floral illustration, and surrounded by colorful flowers
Vintage-style logo for Anchor Pantry featuring a horse head emblem, surrounded by laurel leaves and a rose, with the words 'Gourmet Roots' and 'Local Heart' and the location Vallejo, CA.
Collection of five colorful badge logos with designs of a winged horse, the sun, and the moon, all bearing the text 'Wild Mance Studios,' with some indicating 'Redlands, CA' and 'ESTD 2023.'
A beige, motel key with a bear illustration holding a flag that reads C.F.S.C. is hanging in a green grassy field.
A family of four, including two adults and two children, enjoying a swim together in a body of water. Overlaid text reads 'The Blackbird Flies: Family + Newborn Photographer' with an image of a hummingbird, and additional information about preserving precious moments in Austin, TX.

CLIENT LOVE

  • "I've been so used to doing everything myself so long, but I knew that if I wanted to truly grown my brand, I needed outside help-and it was so worth it. I couldn’t be happier with what Wanderlust Heart created for me and my brand Foolish Fetish! Celeste poured her heart into this, going above and beyond to make sure I received something that felt true to the identity of FF. The entire process was easy to navigate and she knows what questions to ask to get the best results. She really took the time and care to discover exactly what I was looking for and turn my chaos into something magical. I can't wait to implement my new branding into all aspects of my business. Thank you!"

    Alyssa Townsend

  • "Working with Celeste was incredible. Her process was very proficient and she communicated clearly throughout the process. Most importantly - the end design is perfect. She nailed it. "

    Jessica Artice

  • "I knew what I wanted but I could not transfer it from my brain to paper, but I feel like Celeste did it amazingly. I loved the process, she communicated great through out all of it. I was so excited to see what she came up with and she did not disappoint. It's completely different than anything I've seen in my industry. Im in love with my branding and I can't wait to incorporate it into my social media!"

    Vanessa Vega

  • "Celeste went above and beyond our expectations. We knew when we saw our branding strategy that whatever she came up with would be amazing. And our instincts were right. She has a such a vintage flare but modern and very "now". She is so professional, a great communicator, and captured everything I wanted/needed for our brand and more! Truly an artist. 11/10 recommend!! "

    Molly Snyder

  • "Celeste has made this process such a breeze from the start. From our onboarding call and questionnaire she was very thorough in getting to know every detail to align with my brand. She is very receptive to feedback and it is very clear she pours everything into her craft. I appreciated her prompt response times and quick deliverables. She also gives you all the information needed to make any changes moving forward which is so helpful for those who aren’t so tech savvy and a lifesaver for someone like myself! I feel so confident that I could not have made a better choice than to work with Wanderlust Heart to create a fun and unique brand to life! Thank you so much x1000000!"

    Arianna Martinez

  • “Celeste was willing to do what a lot of other designers weren't. My aesthetic is different and eclectic and I knew as soon as I saw the brand concept that it was 100% me. If you want to take your brand up a notch, she's your girl.”

    Allison Mejia

  • "From the initial contact to the follow up, every part of the process was so easy. Celeste absolutely blew my mind with the designs she created for me. it was better than anything I would have dreamed up on my own."

    Kylie Bady

  • "From start to finish this was an enjoyable process. Celeste took all my ideas and brought them to life with passion, imagination and vigor! She was so helpful and really took the time!"

    Niquey Sanchez

  • “Celeste really got a great read of my aesthetic right away and made the process of what to expect easy to understand for this newbie. The branding package she created for me was spot on, really thoughtful and came together beautifully.”

    Maisie Bjerk

  • “I'm so glad I took a leap and worked with Celeste! She really helped me focus on my ideas and helped me create a whole re-brand that I love. It differentiates my brand and I know that it will help me attract my ideal customer. ”

    Brittany Rouse

  • “I HIGHLY recommend working with Celeste! She totally surpassed my expectations. Through her expertise, I now possess an incredibly powerful, groovy, badass brand identity that truly reflects the essence of my business.”

    Allison Sheahan

  • "Celeste is AMAZING! My main goal was to have something created that was unique and representative of me and my brand. She had me do some in depth brand work where I really needed to answer some tough questions and from there she got to work. She shared the visuals with me right away and I knew immediately this was going to be good! The whole process took about 2-3 weeks of her designing, making tweaks based off of my last minute ideas and then having the final product. I am here to say I have never been so proud! Celeste designed the most beautiful website AND taught me how to navigate the back end stuff too! The whole thing is amazing and I am so freaking excited to finally have something that makes my photography business feel real!”

    Laura Rivera

It’s time to feel seen

A little brand refresh and a new tagline for sweet Sevanah who has a new business name and new direction. Swipe for her feedback 💕🪽 #444
Always exploring, always creating, lucky to be here! ✌️
✨ Exciting news: I’ve completely restructured my brand packages! ✨ Whether you’re just getting started or ready to elevate your entire visual presence, there’s now a streamlined suite of offers designed to meet you right where you
In a sleepy sunlit town, where horses outnumber cars and time moves like molasses, Sunfolk Cafe was born as a refuge for the radiant and untamed. We brew boldness by the cup, serve sensuality by the glass, and offer rest to those who ride hard and lo
Howdy Y’all! There are a lot of new faces around here so please allow me to re-introduce myself. I am Celeste, a 19-year design veteran 🫣. I grew up in Montreal, spent 4 years working and studying in the Netherlands and then moved to the USA
Approved mood board and brand direction for my beauty pro client 🙌. Scroll to the end to see my client’s reaction. Honestly, not niching down is one of the best moves I ever made as a designer. Being adaptable keeps my client base very ecle
I have been wanting to do a case study on this brand since I finished it last October, but I’ve been busy with client work. When I received this client feedback a couple of days ago, I knew I had to share it (with their permission of course).