I Empower Brands to connect on an emotional level with their audience

Helping them lean into their quirks, build trust with their dream clients, and cultivate lifelong supporters.

Uncovering unique
Brand Stories

Hi, I’m Celeste. After 16 years in corporate and agency environments, I embarked on a freelancing journey. This transition allowed me to discover my true callingβ€”authentic branding. My approach involves figuring out what makes my clients unique, understanding their essence and their audience’s pain points, and then translating it all into unforgettable brands. It's about crafting narratives that resonate. I've learned that authenticity and individuality are the bedrock of remarkable brands.

my services

Branding

Brand Strategy

Website Design

Illustration

My Process

  • We begin with a conversation to understand your business, goals, and vision. If you prefer to move onto the next stage and have answered all my questions via email, there is an option to skip this phase.

  • Upon agreement, I send you a 3-in1 proposal, payment plan, and contract for your review and approval.

  • Together we dive into a strategy workshop to define your brand's mission, values, and personality.

  • I create a mood board that captures the essence and visual direction of your brand.

  • Based on the creative direction and brand strategy, I create an in-depth brand concept presentation which is typically presented over a Zoom meeting.

  • We refine the brand concept as needed, creating a visual identity and crafting your brand story in a way that will truly connect with your ideal audience.

  • I provide you with brand guidelines which define the cohesive use of your new brand assets across all platforms.

  • Upon final approval and receipt of the last payment, I deliver all brand assets and materials via a link to a folder on google drive.

Some of my recent work

CLIENT LOVE

Let’s tell the world Your Authentic Brand Story.

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